by කිත්සිරි ද සිල්වා Sat Nov 05, 2016 3:05 pm
Before southern California’s glorious, golden landscape was etched with eight-lane superhighways and tangles of concrete flyovers choreographing a continuous vehicular ballet; before families became enchanted with the thrill and convenience of popping TV dinners into the oven; before preservatives and GMOs allowed food in mass quantities to be processed, preserved and transported in refrigerated trucks and served up in disposable packaging at fast-food franchises for quick consumption on the go to harried, hungry travelers, there were oranges. Millions of oranges, fragrantly punctuating thousands of acres.
In this plentiful agricultural bounty at the dawn of the automotive age, visions of dollar signs danced in entrepreneurs’ heads. They erected giant facsimiles of the brightly colored orbs, cheerful and whimsical and visible from a distance to motorists as they bumped and bumbled their way down the open road. Inside these stands, they pressed fresh, thirst-quenching juice, a nickel a glass, to revive the overheated motorist. (For this was before air-conditioning in cars, too.)
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